FiE show preview: Proteins
Five years ago, few marketers would wax lyrical about protein on the front of their packs unless they were talking to bodybuilders or serious athletes. Today, they are shouting about it from the roof tops. New forms of vegetable protein represent a particularly fertile area of opportunity given that animal protein is becoming increasingly expensive and environmentally costly. Quite apart from this, more user-friendly products are now coming on to the market and clinical studies have revealed a broader range of nutritional benefits.
Leading the pack of suppliers hoping to ride the crest of this wave is Solanic, which is launching a range of highly functional proteins extracted from potato juice using mild separation technology. Benefiting from clean-label status, low allergenicity and great functionality (gelation, foaming, emulsification) potato protein can give soy, egg and milk proteins a run for their money, claim bosses. It also has exciting potential in gut health and weight management.
Roquette hopes to wow visitors with its Nutralys pea protein, which, it claims, has a great amino acid profile and works well in combination with other proteins. Simple to add to soups and pasta, bars and meal replacement products for protein enrichment, it is also ideal for limiting water loss, improving texture and reducing fat in meat products.
Soy far and wide
Solbar, meanwhile, will introduce the latest developments in soy protein isolates, with products specifically designed for dry blend beverages, meal supplements, dairy products and low-sodium functional foods.
The white stuff
But suppliers of vegetable sources of protein are not having it all their own whey (excuse the pun). Leading the field in dairy-based proteins is Glanbia Ingredients with the launch of a new range of milk protein concentrates and milk protein isolates characterised by their taste, stability and very low microbiology.
Glanbia Nutritionals, meanwhile, will be showcasing Prolibra (a whey protein milk mineral complex claimed to boost lean muscle mass and reduce fat) and Provon, a whey protein isolate enabling manufacturers of functional foods and beverages to enrich products with a fat- and lactose-free source of protein soluble in a wide pH range and with a neutral flavour profile.
The focus for fellow Irish firm Carberry this year is vegetarian and organic whey proteins, which help it to stand out in an increasingly overcrowded market. A highlight on the stand will be Isolac Clear, a transparent whey protein isolate supplied as a free flowing powder.
Topping the bill for DSM Food Specialties is PeptoPro, its award-winning milk protein hydrolysate. This is claimed to have the edge over whey protein isolates in drinks because it is instantly soluble in water. Now in a growing number of beverage and powder applications, PeptoPro provides energy direct to muscles, helping to reduce muscle fatigue and promote improved recovery and endurance.
Finally, DMV International is hoping to engage visitors with its wide range of proteins, protein hydrolysates, bioactive peptides and bioactive proteins such as lactoferrin. The biggest gun in its arsenal, however, is blemish-busting Praventin, which is derived from whey protein concentrate rich in the Lactoferrin fraction. Unlike rival products in this market, Praventin is not laced with harsh chemicals and does not have unpleasant side effects, say bosses at DMV.
- 07 - 09 September, 2008
International Whey Conference, WheyVolution 2008 - 10 - 12 September, 2008
Food & Drink: The Innovation Summit - 07 October, 2008, 8:45 - 16:15
Satiety - The Latest Trend in Weight Management? - 09 October, 2008
Building a Regulatory Strategy for Marketing Food Supplements in europe: The key steps to a successful product launch - 10 - 12 October, 2008
Food for the Brain - 15 October, 2008 - 16:30
The Manufacturers Sporting Challenge
