A beautiful cautionary tale
- Published: 27 November, 2007
Page 6
Sales of Essensis, the first major launch of a 'beauty from within' food in Europe, have not set the world on fire, according to market researcher Euromonitor.
The skin-friendly yoghurt from Danone, which contains omega-6, green tea extract, vitamin E and probiotics, had not performed well in Belgium or France despite a mass of publicity, claimed Euromonitor International head of packaged foods research Lee Linthicum.
His comments came as Leatherhead Food International published a report predicting an explosion in the market for beauty foods and oral supplements.
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