Explosion of flavours on cards
Quest has launched a new set of natural flavours in a bid to grab a bigger slice of the western European market in natural flavours for beverages. This was worth an estimated euro 150M for non-alcoholic drinks and euro 31M in alcoholic drinks.
The range, which includes pomegranate, açai, blueberry, watermelon and cranberry, was launched as Quest's new parent company Givaudan unveiled its flavour forecast for 2007.
This predicts three key trends. 'Wonderlands' is marked by the desire for new experiences, and is characterised by flavours such as açai, guava, blue ginger and rhubarb. 'Pleasure principles' is about indulgence and luxury, and is characterised by flavours such as custard, coffee, honey and tapioca. 'Body & soul' is about emotional health and wellness and is characterised by flavours such as miso, watermelon, pomegranate, green tea, olive, cardamom and bergamot.
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