Feeling fuller for longer
As people become increasingly sedentary, the value of functional foods in helping to maximise health and wellbeing is increasing. The challenge is in making such products a regular, ongoing part of people's daily lives.
Today, there are ingredients that help burn fat, lower cholesterol, stimulate brain function and more. But these somewhat abstract benefits are not always easy to communicate, or for consumers to understand how they work.
What's more, results only become obvious over a period of time. Functional foods that appeal to consumers are not only easy to incorporate into daily life, they also provide benefits that are easy to understand, and which can be quickly and noticeably experienced.
This is why natural ingredients that promote a sense of satiety look set to become a strong segment in the weight management market. When consumers feel nicely full, and see they are eating less at meals, it provides constant confirmation and reinforcement that they are actively doing something to help halt or reverse weight gain.
It's no surprise that new brands and products such as the Naturally Gorgeous juice-and-dairy drinks and chocolate bars are entering the market with the message that they help you stay 'fuller for longer'. It's a promise that's not only simple to understand, but one that it is immediately kept. When trying to convince consumers of the benefits of functional foods, feeling really is believing.
- 07 - 09 September, 2008
International Whey Conference, WheyVolution 2008 - 10 - 12 September, 2008
Food & Drink: The Innovation Summit - 07 October, 2008, 8:45 - 16:15
Satiety - The Latest Trend in Weight Management? - 09 October, 2008
Building a Regulatory Strategy for Marketing Food Supplements in europe: The key steps to a successful product launch - 10 - 12 October, 2008
Food for the Brain - 15 October, 2008 - 16:30
The Manufacturers Sporting Challenge
