Syral talks gut health
- Published: 03 June, 2008
Page 7
Consumers in different parts of Europe like to talk about gut health in very different ways, according to a new survey commissioned by ingredients giant Syral.
The sweeteners giant, which makes a prebiotic ingredient called Actilight from sugar beet, commissioned research from Leatherhead Food International to find out how best to market Actilight's health benefits in five EU markets.
The results revealed sharply divergent attitudes, with UK consumers responding to claims about boosting friendly bacteria, while the Germans preferred to talk about prebiotic fibres. The Italians and French, meanwhile, preferred to talk about 'promoting a healthy balance of gut flora', said Syral.
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